Deep Bajaj
Sirona Hygiene and femtech founder
Deep Bajaj, born around 1983, is an award-winning social entrepreneur, femtech pioneer, and founder of Sirona Hygiene, India's leading feminine intimate and menstrual hygiene brand. A B.Com graduate from Delhi University with a master's in marketing from Australian National University, Deep's entrepreneurial journey began at age 18-19 when he started a small call center renewing car insurance policies while learning business fundamentals from his father. His professional career includes partnering in Thyme Event Management (2006-2011), scaling it to ₹10 crore revenues, and serving on the advisory board of luxury carpet brand Carpet Couture.
The idea for Sirona struck during a 2013 road trip when a casual conversation about European urination devices sparked Deep's vision to solve toilet hygiene challenges Indian women face daily. In 2015, he co-founded Sirona with his brother Mohit Bajaj, launching PeeBuddy, India's first female urination device, which gained massive media attention from BBC, Reuters, and national publications. The company expanded into menstrual cups (becoming India's highest-selling brand with 1 million+ users), tampons, period pain relief patches, intimate care, and sexual wellness products.
Deep's accolades include the National Entrepreneurship Award from the Ministry of Skill Development, Economic Times Startup of the Year (Social Enterprise), and recognition among Fortune India's and Business World's 40 Under 40. In November 2024, Good Glamm Group acquired Sirona for ₹450 crore, one of India's largest femtech exits. Beyond Sirona, Deep is an active angel investor supporting 40+ startups. With revenues exceeding ₹40 crore and a mission to solve unaddressed women's health issues from puberty to menopause, Deep continues championing femtech innovation while mentoring India's startup ecosystem.
